Linear Outputs, Non-Linear Returns

It’s never been easier to publish on the internet.

We see stories of viral videos, thousands of followers, and loyal audiences everywhere.

We see the Tweets with thousands of retweets and the YouTube videos with millions of views.

But we don't see the output between.

The consistent grind of shipping content. The work that no one saw in the beginning.

The skepticism of friends, family, colleagues when they started.

The days when they felt like giving up.

The internet offers the largest audience available to anyone, ever.

But to reach that audience, you have to keep putting forward your work, day after day, month after month.

You have to expect the blips and the slow trickles. One step forward and ten steps back.

Consistent, linear output is the only way to ensure you get non-linear returns.