Starting Fast

The past week reminded me how important it is to start fast.

A friend and I had been kicking around the idea of building a cohort-based course around “Personal Podcasts."

These are podcasts composed of very short episodes meant to educate the listener about the creator.

David Perell came up with the idea:

His version focuses on personal stories, but the idea can be applied to other topics as well. The focus isn’t on building a long-term podcast, necessarily, but on generating a limited audio asset.

Despite the short notice, we decided to align it with the upcoming cohort of Ship 30 for 30, in which we are both participating. The focus is different—atomic essays—but there’s enough alignment that the timeline made sense.

The result of committing to that timeline? More progress than we’d made in weeks.

A concrete deadline with social accountability—in the form of other participants—proved to be a strong forcing function.

So we’re set: starting tomorrow, we’ll be publishing a short podcast episode each day.

The lesson? If you want to make progress, commit to something and get others involved.

The benefits far outweigh the potential downsides.

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