The 1-Page Marketing Plan by Allan Dib: Summary & Notes
by Allan Dib
In One Sentence
Marketing success comes from a simple one-page plan covering three phases: before (getting prospects), during (acquiring customers), and after (maximizing lifetime value).
Key Takeaways
- Define your target market narrowly
- Craft a compelling message
- Choose media that reaches your audience
- Capture leads before selling
- Nurture leads until ready
- Deliver world-class experience
Summary
I was initially skeptical about this book (mostly due to the title), but I was pleasantly surprised. This book is a concise, clear, actionable handbook for everyone from small-business owners to high-growth technology startup founders. It lays out exactly how to go about positioning a company, creating marketing systems to sustain growth, and ultimately build a company that can run by itself. It’s not as in-depth as others, but is a great overview. Recommended.
Who Should Read This Book
- Small business owners
- Entrepreneurs
- Anyone without a marketing plan
FAQ
What is the 1-Page Marketing Plan?
A nine-box grid: Target market, Message, Media (before); Lead capture, Nurturing, Sales (during); Delivery, Lifetime value, Referrals (after).
Click to expand comprehensive chapter-by-chapter breakdown (~15-20 min read)
