Available at: Amazon
Related: The 1-Page Marketing Plan, The 22 Immutable Laws of Marketing, Tribes, Purple Cow
This is Marketing is a collection of thoughts from Seth Godin about marketing. It’s a relatively quick read, and gives a brief overview of much of what his other work has been dedicated to: permission marketing, telling stories, engaging with customers.
I don’t think this is a breakthrough marketing book. For me, it was the first book of his I’d read (though I’ve subscribed to his blog for a long time). I think it’s a good introduction to his work, and afterwards you can go back to some of his more well-known work - Tribes, Purple Cow, All Marketers Are Liars, Linchpin.
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